The customer's brief was to improve the user experience when booking spa services, natively integrating Vertical booking, the Zucchetti Group's CRS. Based on an existing coordinated image, we developed a new UI, as well as completely revising the UX, so that the booking process is entirely intuitive for the end-user, creating simpler and more structured bookings.
The mobile version was prepared with particular attention, starting by analysing data from the previous booking system, which highlighted a deficit in the ratio of accesses/conversions from mobile phones due to the poorly accessible interface.
Nel pieno rispetto delle indicazioni del decreto governativo, gli uffici sono fisicamente chiusi, ma siamo operativi al 100% in remoto.
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