The new e-commerce platform of Harken Marine, leader in the motor and sailing boating sector, is born from the work of an international ITA / USA team. An integrated project made up of data-driven technological infrastructure, data analysis and storytelling.
The development of e-commerce is based on our proprietary CMS, integrated and synchronized in real-time with their ERPs to read user data depending on the origin. The experience of purchasing spare parts is even more immersive thanks to the use of interactive SVGs that allow you to navigate the technical drawing. And e-commerce meets storytelling thanks to the "At The Front" blog, the section where you can relive the great sea events from the words of the direct protagonists.