Sharing goals, analysis, strategy and creativity. The project to launch enrolments at the IED in Como is the summary of all the opportunities that a digital campaign can offer: forecast analysis of the public potential and projection of the cost per conversion.
A teaser released 10 days before to gather leads through a dedicated landing and then the launch, with an inspiring message, taking advantage of user profiling on YouTube and Facebook. The result? A conversion into registrations with a value 7 times higher than the sum invested.